{"product_id":"avedon-advertising","title":"Avedon Advertising","description":"\u003cheader\u003e\n\u003carticle id=\"description_article\" class=\"prod_desc_clipped\"\u003e\n\u003cp\u003e\u003cem\u003eAvedon Advertising\u003c\/em\u003e is the first major survey of Richard Avedon's groundbreaking commercial photography, bringing together more than 200 images that trace the evolution of advertising, fashion, and consumer culture across the second half of the twentieth century.\u003c\/p\u003e\n\u003cp\u003eAmong the most influential photographers of his era, Avedon created work that exemplified Madison Avenue at the height of its influence in world culture. Working with a talented cadre of models, copy writers, and art directors, Avedon made images that enticed consumers to embrace the new, especially in the areas of fashion and beauty, with campaigns for Revlon, Chanel, Calvin Klein, Dior, and Versace, among many others.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAvedon Advertising\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003etells this story, reproducing memorable ads that range from the buoyant 1940s and 1950s, when postwar prosperity opened up new experiences to consumers; through the explosive '60s; and into the era defined by\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003ecelebrity-driven global branding.\u003c\/p\u003e\n\u003cp\u003eThis volume presents many of Avedon's most celebrated advertising photographs in one comprehensive collection. The images reveal his unmatched ability to combine artistic vision with commercial communication, creating campaigns that remain instantly recognizable decades later.\u003c\/p\u003e\n\u003cp\u003eSupported by contributions from the Richard Avedon Foundation and leading scholars, the book places these photographs within the broader history of photography, fashion, media, and advertising.\u003c\/p\u003e\n\u003cp\u003eA landmark volume for photographers, designers, marketers, fashion historians, and admirers of Richard Avedon's work,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eAvedon Advertising\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eoffers an essential look at the images that helped define modern consumer culture.\u003c\/p\u003e\n\u003c\/article\u003e\n\u003c\/header\u003e\n\u003cdiv class=\"byline\"\u003eBy\u003cspan\u003e \u003c\/span\u003eRichard Avedon,\u003cspan\u003e \u003c\/span\u003eThe Richard Avedon Foundation,\u003cspan\u003e \u003c\/span\u003eLaura Avedon,\u003cspan\u003e \u003c\/span\u003eJames Martin\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003eRebecca Arnold\u003c\/div\u003e\n\u003cdiv class=\"byline\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cul class=\"info_details\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e9781419733383\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eOctober 8, 2019\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImprint:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eAbrams Books\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage Count:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e352\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIllustrations:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e200 color photographs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"The Image Centre","offers":[{"title":"Default Title","offer_id":47190956998710,"sku":null,"price":157.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2808\/2580\/files\/9781419733383_s3.jpg?v=1786485674","url":"https:\/\/shop.theimagecentre.ca\/products\/avedon-advertising","provider":"The Image Centre","version":"1.0","type":"link"}